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Research papers

Are you talking to me?

In the rapidly growing markets of Asia, new products, brands and services will increasingly compete for consumer attention. As marketers move towards building global brands, the need for market data which are actionable and provide real insight into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Martine Thiesse, Finola Gowers
November 1, 1996
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Citation

Thiesse and Gowers (1996a, November 01). Are you talking to me? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/are-you-talking-to-me-